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Tinder review

Swipe dating app · Match Group · Last checked November 2026

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Good for: Volume. The most people in the most places, from dates to casual.

Skip it if: You hate swiping, or you want people who state relationship goals up front.

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Tinder is still the app most people have tried: nearly half of Americans who have dated online have used it, and most under-30s. That reach is the whole argument for it. In a smaller town it may be the only app with enough women on it to be worth opening.

The flip side of volume is noise. Profiles are short, intentions vary from "something serious" to "just here for Instagram followers", and you will need a clear profile to stand out. The free tier is genuinely usable; the paid tiers mostly buy visibility (Boosts, seeing who liked you) rather than better matches.

Safety has improved: new US users now pass a video-selfie Face Check, which makes catfish accounts harder to run (it is not an ID check). Tinder belongs to Match Group, which settled with the FTC in 2025 over Match.com's guarantee, billing and cancellation practices; read the cancellation terms before you subscribe.

The facts

Cost
Free to swipe and message matches. Reported one-month prices: Tinder Plus about $24.99, Gold about $39.99, Platinum about $49.99. Tinder prices dynamically, so you may be quoted something else.[1]
Who uses it
The most-used app in Pew's 2023 survey: 46% of US adults who have dated online have used Tinder (14% of all US adults), and 79% of online daters under 30. Match Group reported 13.25M paying users across all its apps in Q2 2026, down 6% year on year; it does not break out Tinder.[2][3]
Verification & safety tools
Since late 2025 new US users must pass Face Check, a video-selfie scan that checks the person is real and matches their photos (it is not a government-ID check). "Are You Sure?" prompts senders before an offensive message goes out. Block, report and in-app video calls are built in.[4][5][6]
Privacy record
We found no large Tinder data breach. Your profile is visible to anyone nearby who matches your filters; keep your surname, workplace and Instagram handle off it until you trust someone.[6]
Bots, fakes & regulators
The FTC sued Match Group in 2019 over Match.com (a sister brand), alleging it sent "you've got a new admirer" ads triggered by accounts it had already flagged as likely fraud. Match Group agreed to pay $14M in 2025 over its guarantee, billing-dispute and cancellation practices. The case was not about Tinder, but it is the same company.[7][8]

Sources

  1. Android Authority: Tinder Plus, Gold and Platinum compared (Nov 2025)
  2. Pew Research Center: Key findings about online dating in the U.S. (Feb 2023)
  3. Match Group Q2 2026 results (SEC 8-K, Aug 2026)
  4. TechCrunch: Tinder will require new US users to verify with a selfie (Oct 2025)
  5. Axios: Tinder's "Are You Sure?" prompt (May 2021)
  6. Tinder Safety Center
  7. FTC: FTC sues owner of Match.com over fake love-interest ads (Sep 2019)
  8. FTC: Match Group agrees to pay $14 million (Aug 2025)

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