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OkCupid review

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Good for: People who care about values and want to filter by them.

Skip it if: You won't answer questions, because that's how matching works here.

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OkCupid matches on hundreds of optional questions, from politics to how tidy you are, and shows a match percentage. If your dealbreakers are about values rather than looks, it surfaces them faster than any swipe app.

It's smaller than Tinder or Bumble (about one in five online daters has used it, per Pew) and some answers are sensitive. You can skip any question, and you should skip the ones you'd rather a stranger didn't know.

Paid tiers are dynamically priced and mostly remove ads and show who liked you. The free tier is enough to find out whether your area is active.

The facts

Cost
Free to match and message. Paid tiers (Basic, Premium) are priced dynamically; reported prices range from about $30 to $55 a month, so check the in-app quote.[1]
Who uses it
About a fifth of US online daters have used OkCupid (Pew 2023), 6% of US adults.[2]
Verification & safety tools
Match Group began prompting unverified users on its apps, OkCupid included, to verify with a selfie in 2024. We found no OkCupid help page confirming how it works today.[3]
Privacy record
We found no large OkCupid data breach. Answers to its matching questions can be sensitive (politics, sex, religion); you can skip any. (Our own check: no published source found.)
Bots, fakes & regulators
Same parent as Match.com: FTC complaint in 2019, $14M settlement in 2025. The case did not concern OkCupid.[4][5]

Sources

  1. top10.com: OkCupid review
  2. Pew Research Center: Key findings about online dating in the U.S. (Feb 2023)
  3. Match Group: prompting users to verify their profiles (Feb 2024)
  4. FTC: FTC sues owner of Match.com over fake love-interest ads (Sep 2019)
  5. FTC: Match Group agrees to pay $14 million (Aug 2025)

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